The topic of this show is exactly why we like to be the hosts of this podcast. We learn a lot about all areas in our business. In this show, we dive into the marketing domain. We will learn about models like multi-touch, lift studies, time decay, and more. We talk about Data Science for Marketing Attribution.
Put simply, marketing attribution is the analytical science of determining which marketing tactics are contributing to sales or conversions. And then there is a Data Science twist to this.
- Ernst Kuiper; Data Scientist and Craft Lead Data Science
- Ivan Budincevic; Senior Software Engineer Data Science
Peter Paul van de Beek
Ivan refers to measuring 2.0 (M2) Measuring 2.0 – Streaming measurements; this episode discusses the source which is used for Marketing Attribution.