Using Data Science for Marketing Attribution
By Peter Paul van de Beek, Peter Brouwers, on 20-05-2020
The topic of this show is exactly why we like to be the hosts of this podcast. We learn a lot about all areas in our business. In this show, we dive into the marketing domain. We will learn about models like multi-touch, lift studies, time decay, and more. We talk about Data Science for Marketing Attribution. Put simply, marketing attribution is the analytical science of determining which marketing tactics are contributing to sales or conversions. And then there is a Data Science twist to this. Guests Ernst Kuiper; Data…
Category: Podcast Tags: DataScience Innovation Marketing Marketing Attribution
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Opening our Data Treasure Chest with Tableau
By Peter Brouwers, Peter Paul van de Beek, on 23-04-2020
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Category: Podcast Tags: BigData data Business Intelligence BI Tableau Atscale Bigquery
Python for Tools, Data Science and more
By Peter Brouwers, Peter Paul van de Beek, on 15-04-2020
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Category: Podcast Tags: BigData DataScience software engineering python programminglanguage Tools
Covid-19 Trilogy Part III - Adapting our way of working
By Peter Paul van de Beek, Peter Brouwers, on 8-04-2020
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Category: Podcast Tags: Agile skills way of working WFH Working from Home Adapt WoWTechlab
