Google Assistant – The potential of brand recognition

Introduction In July 2019 we had our first podcast episode on voice and Google Assistant. Back then Marieke and Marvin introduced us to the future of interaction by voice. In this episode, we dive into the potential of brand recognition. Many people in The Netherlands will recognize the voice we use in our commercials on radio, television and social media as the voice of bol.com. The value of this brand recognition is the starting point of the journey to get this voice into the Google Assistant. By doing so we…

‘OK Google…..’ – the future of voice is here

Peter Brouwers, Peter Paul van de Beek, on 31-07-2019
Category: Podcast Tags: cloud Podcast Interaction Design Voice Google

‘OK Google…..’ – the future of voice is here. Everybody with a Google Assistant on their phone or with Google Speakers installed uses this command more and more. It’s even used by radio DJ’s to make fun and just shout out commands to see what’s happening. And you know when people start making jokes with it, it’s becoming a success. There is a future for interaction by voice. Time to talk about this success with our two guests who were part of the team that introduced the future of voice…