Google Assistant – The potential of brand recognition

Introduction In July 2019 we had our first podcast episode on voice and Google Assistant. Back then Marieke and Marvin introduced us to the future of interaction by voice. In this episode, we dive into the potential of brand recognition. Many people in The Netherlands will recognize the voice we use in our commercials on radio, television and social media as the voice of bol.com. The value of this brand recognition is the starting point of the journey to get this voice into the Google Assistant. By doing so we…