customer centric – 2 articles

Sociotechnical Architecture to maximize impact

Peter Brouwers, Peter Paul van de Beek, on 24-09-2020
Category: Podcast Tags: Innovation teams software engineering customer centric Sociotechnical Architecture Software Architect velocity

In this episode, we touch a field that we don’t explore that much, Architecture. To be more precise: Sociotechnical Architecture to maximize impact. In a way, it’s strange since Peter Paul has worked as an architect for quite a while. On the website of our guest, esilva.net,  it’s called “co-design organizational and technical systems to maximize impact”.  We think there is so much to explore in these words Sociotechnical Architecture so we asked Eduardo to join this show. <picture source> We discuss what it is and also, why it is…

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Everybody is a UX Researcher

Peter Paul van de Beek, Peter Brouwers, on 17-01-2020
Category: Podcast Tags: UX Innovation research customer centric user

In this episode, we talk to Marieke and Tadeusz since we were intrigued by the title of their meetup presentation: Everybody is a UX Researcher. Since we didn’t consider ourselves a UX Researcher before we wanted to know more about the subject. And we wanted to find out if being a UX Researcher could also improve our daily professional lives. And in the end, we actually think it can. Hope you enjoy the talk too. Guests In an earlier episode, we talked with Marieke Linssen about the future of voice and…

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