Bol.com welcomes Ladies that UX-Utrecht

On: 22 Mar 2017 at: bol.com HQ, Utrecht
Category: Events

Bol.com welcomes Ladies that UX-Utrecht


Bol.com proudly presents our first Women in Tech meetup!

We think it is possible connect women working or interested in trends and innovation in tech. Also, we aim to make waves in the technology sector by helping women discuss and take action on issues such as bridging the gender gap. We try to inspire both non-technical women and future generations of girls to join the tech sector.

This meetup is organized by Ladies that UX – Utrecht. It is an existing group that brings together women that have passion for User Experience Design, Tech and Digital, positively promoting and teaching each other. Please note that men are welcome too! Check out our agenda and more details:

Register now: https://www.meetup.com/bol-com-techlab/events/238050954/

18:00 – Doors open and dinner
19:00 – Welcome by LTUX Utrecht and bol.com
19:15 – High-Traffic locations in the experience economy by Martijn Steur
20:05 – Climbing the mountain – Maturing UX in a corporate environment by Carina Palumbo and Joline Boschman
21:00 – Drinks and good conversation

High-Traffic locations in the experience economy

The value is in the experience. But how to capture this value? Companies should focus on enhancing and enchanting their customer experiences and aligning their business on their response to customer demand. This goes beyond the online experiences. The customers are walking and moving everywhere and their behaviour and expectations change. Martijn Steur from Kinetic Consultancy brings the business and the experience together for his clients. What are the challenges when designing customer journeys for a High-Traffic location, such as an airport? How does the transition of value take place and how can you translate them? Change stores into stories. Martijn will take us on the journey of the challenges within High-Traffic locations specifically the future of shopping and how airport were, are and should be evolving.

“The value is in the experience: it won’t go down in price, and no one can steal it.”

Martijn Steur from Kinetic Consultancy is a consultant specialised in strategy development and execution, focused on High-Traffic Locations and service organisations. His goal is to help organisations improve their customer experiences and build their business. With a 15+ year background in developing these customer experiences in as many different countries, he has established a true global view. He is a Certified Experience Professional – a practitioner and consultant on the strategic and tactical ways to support organisations increasing their added value in their customer experiences and grow their business.

Climbing the mountain – Maturing UX in a corporate environment

7 years ago Exact hired their first UX designers. The company recognized that it took specialists to make their business software easy to use. Cause for a celebration! But that was just the first step….

Carina Palumbo and Joline Boschman are going to tell us how they deal with legacy in the software, proving that you are more than a window dresser, growing a team that made an impact, creating a UX vision and maturing UX processes.

“The challenges we had to face were endless. But we’re getting closer and closer to the top of the mountain. Exact is working on a design system, and we have a team in place that spreads Design Thinking beyond designers. In this talk we will take you with us, from 7 years ago to now, on our journey up the mountain of UX in a corporate environment, and what’s ahead: planting our UX flag at the top!”

Carina Palumbo has been with Exact for a bit more than 2 years. She has worked as a UX designer and researcher for the horizontal user experience team at Exact. She just started leading the UXBoost team; a new team that will empower UXers and spread design-thinking across the organization. She holds a BA in Visual Communication Design, a Msc in Information Studies and has 7 years work experience in the UX and design field.

Joline Boschman has worked for Exact for 6 years; first as a UX designer and now as product marketing manager for the horizontal user experience team. She graduated as a MSc in Design for Interaction at the TU Delft and has close to 10 years of work experience in the UX field.

How to get here

Bol.com is easily reachable by car and public transportation.

By public transport: from Utrecht Central Station, there are 2 options:

  1. Buses 181, 195 or 295: get off at the bus stop “Orteliuslaan”, cross the street to reach Mercatorlaan street. You will see the World trade Center buildings with a bol.com logo on the top. Follow the signs to the main reception. It’s around a 7 minutes walk.
  2. Buses 9, 102, 107 or 24: get off at the bus stop “P+R Papendorp”, cross the street to reach Mercatorlaan street. Walk having the Deloitte building on your right then just in front of your there are the World trade Center buildings with a bol.com logo on the top. Follow the signs to the main reception. It’s around 12 minutes walking.

By car: you’re allowed to stop in one of the bol.com parking spots outside the building. There is a bol.com sign in front of each parking spot so you won’t be lost.

If you get lost, don’t hesitate to call 0653092166 (Kimberly – co-organizer Ladies that UX Utrecht)

Don’t miss it!