Creating a paradigm shift for bol.com marketing attribution
Ivan Budincevic, on 8-09-2020Category: Data Science & AI, Development Tags: DataScience Machine Learning Spaces Summit Marketing Attribution
This year at Spaces Summit, the bol.com annual internal IT conference, I presented a talk about the work our team, Team SmartAds, has been doing in creating a new marketing attribution truth for our platform. About the talk How do we verify that we are using our marketing budget effectively? As bol.com, we are spending a considerable amount of our budget on digital marketing. Because of this, we need to be able to allocate this budget in the most effective, data-driven way possible. The four main methods for determining marketing…
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