Creating a paradigm shift for bol.com marketing attribution

This year at Spaces Summit, the bol.com annual internal IT conference, I presented a talk about the work our team, Team SmartAds, has been doing in creating a new marketing attribution truth for our platform. About the talk How do we verify that we are using our marketing budget effectively? As bol.com, we are spending a considerable amount of our budget on digital marketing. Because of this, we need to be able to allocate this budget in the most effective, data-driven way possible. The four main methods for determining marketing…

Berlin Buzzwords: Measuring 2.0 in production

Ivan Budincevic, on 6-11-2017
Category: Blog, Infrastructure, Development Tags: Infrastructure Web Analytics Apache Flink Kafka Avro Parguet

At the Berlin Buzzwords 2017 conference I had the chance to talk about our new measuring infrastructure at bol.com.