Bol.com launches beta environment
Daan Giesen, on 16-03-2017Category: Blog, UX, Development Tags: UX Beta Innovation
Bol.com starts an online test environment called beta.bol.com. It is a way to test and experiment quickly with new (technical) ideas and concepts in order to improve the shopping experience of the customer. This new environment is opened in order to speed up the innovation process from idea to realization, and fills up the gap between user research (N = 1) and A/B testing (N = >100k).
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